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The French have a term for it—le troisième âge—a third age, when we have the time, financial resources, wisdom and self-confidence to know who we are and what we want. As baby boomers, we’re accustomed to having the world at our feet. But when was the last time you saw a woman over 40 in a fashion magazine? Look at how many cosmetic companies use 20-yearolds to sell face cream that’s supposed to hide the horrors of their aging skin. And when is someone going to make a pair of sexy shoes that doesn’t destroy our feet, our backs and our ability to walk? Granted, we’re about much more than wrinkles and bunions and back pain. Women account for nearly 85% of all boomer consumer spending decisions. That’s more than a trillion dollars annually. So we deserve better. Better products and services marketed by companies that understand that growing older isn’t a disease. Shouldn’t we spend all those dollars with the companies that make an effort to understand who we are, and what we want and need? That’s why Take3everyday.com was born—to provide you with a fresh take on products and services geared to our tastes and lifestyles. Every day, we’ll look at a new (or new to us) product, service or idea to make life more fun, more fit, more fabulous. You’ll get our daily take on fashion, beauty, culture, home décor, travel, and so much more. So sign up now, and when take3everyday.com begins you won’t miss a single day.
To receive take3everyday’s free daily email when it launches, send your name and email address to subscribe@take3everyday.com For editorial inquiries and product pitches, contact the editor at editor@take3everyday.com For advertising opportunities and rates, contact our business development office at advertising@take3everyday.com |
